As the entertainment industry follows the social shift from material consumption to lifestyle and experience-focused spending, technology allows us to experience virtual reality that is indistinguishable from the real world, and all at low cost. We no longer follow the entertainment world. It follows us. We are the heroes, the protagonists, completely immersed in a virtual world that is highly tweaked to our needs and preferences. Fantasy worlds cross if we decide to share them with others.
Technological and societal challenges
Expected role of universities